Get Noticed by Prospects & Customers – Promote Thyself

Introduction

 

In an environment where print buyers of all types are focused on getting the most for their money, the need for in-plant operations to convince user departments that they are the best solution has never been greater. In-plants are not just competing with a local quick printer; end users are just a mouse click away from thousands of printers vying for their business. In addition, the most successful in-plants have web-enabled their business to insure ease of access to their capabilities. This document will explore the marketing techniques—good public relations, networking (sales), open houses, direct mail, and promotional efforts—in-plants have embraced to successfully build market awareness.

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