Becoming Your Marketing Department’s Go-To Partner White Paper

A Guide For In-Plant Marketing & Communications Providers

 

There’s one compelling question that many in-plants consistently struggle to answer: How can my department thrive – and even grow – in the face of a changing media landscape and the threat of outsourcing?

The answer can range from daunting to promising, depending on how you approach the challenge. The hard truth is, sticking with the old model of transactional printing is a sure-fire way to see your department’s budget shrink, rather than grow. With digital media now a crucial part of any organization’s marketing and communications efforts, the in-house print shop can end up looking like a cost center to the C-Suite and other departments.

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This suite of strategic management and marketing tools and resources can assist in-plant managers in raising the bar in their operations and increase the value to their parent organizations.

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