The Power of Color in Communication

Introduction

 

The conversation regarding the use of color in documents has changed slightly in the past 20 or so years.It’s not just a question of psychology; color is simply now what people expect.

In this white paper, we will look at some of the research that has been done on the use of color —and other elements— and response rates, best practices and design considerations so that you are using color effectively and some of the economics of color printing.

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