Printed vs Digital Book Publishing in an Advancing Industry
While the transition from printed to digital books is not moving at the same rate for all publishing segments, e-book sales are expected to account for a substantial portion of trade revenues within the next five years.
A September 2011 Harris Poll indicates that one in six Americans (15%) currently uses an e-reader, while another 15% of respondents plan to purchase one in the next six months.
By 2015, the top three production digital print applications in terms of volume will be direct mail, books, and bills and statements. Combined volumes for these applications are expected to exceed 270 billion impressions.
Digital printing strategies can reduce the amount of unsold books, decrease or eliminate storage costs, meet demand through more efficient reprinting in smaller batches, and provide the opportunity to print specialty books economically for niche markets.