If you're seeking to get the most out of your wide format printer, media matters — more than you might expect. In order to maximize the investment you made in your large format printer, it’s important to understand your media options and how to best match them with your print applications. The days when white coated paper was your one and only choice are ancient history, given the hundreds of printable substrates now available. Too frequently media remains the last factor considered when creating a project on a wide-format printer. Yet, for best results, other than the choice of equipment, media should be a primary consideration.