For the book industry, digital print has reached such a point. Non-offset print reproduction has been embraced by technologists and visionaries (the 16%) and is now being adopted by more pragmatic, and even conservative, decision makers. Admittedly, one form of digital print production - electrophotographic or EP (toner) reproduction - is further along the adoption curve than high-speed inkjet printing. However, as print quality and workflow efficiency improve, both EP and inkjet are becoming mainstream technologies for book publishers and their digital print providers.
For the majority, then, it is critically important to understand how to implement digital, on-demand printing – with all its disruption of adjacent cost and profit centers, like finishing, inventory management, resale channels, fulfillment, and customer relations.