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EFI™ Digital StoreFront®

If you’re not on the web, you’re not in the game

eCommerce software designed to grow your business

EFI Digital StoreFront® is the award-winning flexible eCommerce solution that offers the industry-leading print buyer experience designed to win new business, acquire new customers and grow your existing business.

Automated Integrated Workflows

EEFI Digital StoreFront helps you grow your business by giving you the a complete eCommerce toolset that will help you reduce labor costs through automation. The EFI end-to-end integrated product suite has saved thousands of companies millions of dollars.

  • Eliminate repetitive tasks and reduce manual touchpoints while maximizing your productivity and profitability
  • Real-time status updates are bidirectional, which allows for immediate communication to both operators and customers alike

Flexible, scalable and future-proof investment

With proven scalability, Digital StoreFront is designed to fit your business today and evolve with your business.

  • Transactions: Digital StoreFront is designed to scale in transaction volume from 100s to 1,000,000s of orders per year
  • Scalable: With customers ranging from small commercial printers (1 location) to retail organizations (over 1,500 locations) to in-plants (over 190 facilities), Digital StoreFront has the architecture to adapt to the scale of your company
  • Architecture: We can tailor a solution that fits your needs. The DSF architecture allows you to expand your footprint with award-winning Fiery® servers and controllers

Hosting options to fit your business needs

EFI Digital StoreFront comes in two deployment options to fit your technical and budgetary needs.

  • Cloud: A cloud-based (SaaS) deployment model hosted by EFI is a compelling option with a convenient pay-as-you-go model. The EFI experts will continuously monitor performance and keep your site running 24/7. The team also takes care of maintaining the server, installing upgrades and upscaling when needed
  • Self-Hosted: If you want to incorporate Digital StoreFront into your existing IT architecture, the self-hosted deployment option (on premise) enables you retain full control of your Web application on your network, behind the firewall


  • SmartStores

Create an unlimited number of custom storefronts complete with specific brand colors and logos.

  • The new generation of storefront designs feature a rich library of contemporary web design themes with over a dozen templates you can customize
  • SmartStore Builder’s advanced customization tools provide administration access to edit the SmartStore sites’ HTML and CSS
  • DSFdesign Studio

Offer templated products that can be customized such as: postcards, business cards, banners and posters.

  • DSFdesign Studio™ is a web-based design tool you can use to create your own library of product templates, like business cards, flyers and banners
  • “On the fly” design functionality allows customers to edit and customize print products by adding text copy, editing titles and inserting images
  • Variable Data Processing

Create highly customized data-driven VDP campaigns.

  • From business cards to postcards and more, VDP software includes advanced features such as the ability to customize products based on rules-driven personalization
  • Whether you are looking to integrate VDP software into your current mailing workflow or utilize the Direct Mail Automation workflow within EFI VDP powered by DirectSmile, our technology has you covered for all of your mailing needs
  • Visual Product Builder

Create an unlimited number of custom storefronts complete with specific brand colors and logos.

  • The new generation of storefront designs feature a rich library of contemporary web design themes with over a dozen templates you can customize
  • SmartStore Builder’s advanced customization tools provide administration access to edit the SmartStore sites’ HTML and CSS
  • SmartStores

Create ad hoc products, obtain quotes and submit orders.

  • Visual Product Builder provides a consistent and powerful view for all products that includes side-by-side print options and preview
  • With the Visual Product Builder, buyers can upload a file, select the print and binding options, add, delete and rearrange pages, obtain a quote, proof their job and submit their order all in one intuitive online interface
    Online job submission and management
  • Order creation: Digital StoreFront provides an end-to-end workflow solution from order creation and the checkout process through order tracking
  • Order automation: Automated production to Fiery and integration to MIS for planning, scheduling, costing and production
  • Order management: Buyers can create orders, check production status and reorder products in one location
    Shopping cart, payment methods and approvals
  • Shopping cart: Digital StoreFront makes it easy for users to order products through the storefront with an intuitive checkout process
  • Payment methods: Digital StoreFront provides the option to pay by Cost Center, purchase order, custom accounting codes as well as credit card transaction processing
  • Approvals: You can set up workflows with multiple levels of approval at the dollar amount and product level to automatically notify the designated person of pending orders requiring approval


Understanding the Advantages

Thousands of companies worldwide trust EFI™ Digital StoreFront® with their businesses. Why? The flexible, scalable Web-to-Print/eCommerce software helps them build profitable Web-based businesses that differentiate them from the competition and boost their profits – without adding headcount or budget.

Check out the advantages that Digital StoreFront offers you:

  • Software: Deploy On-Site or From the Cloud

    • EFI Digital StoreFront software comes in two deployment options to fit your resource, technical and budget needs. Sit back and let EFI do the work when you choose a cloud-based model or take control of your Web application on your network behind your firewall with a self-hosted deployment.
  • Scale: Support Your Business Growth

    • EFI Digital StoreFront’s proven scalability, both in terms of transaction volume and number of locations, makes the application the ideal solution for enterprises of all sizes. With customers ranging from small commercial printers with one location to larger retail organizations with over 1,500 locations (StoreFronts and Business Locations) to in-plants with over 190 facilities (Print Shops), EFI Digital StoreFront has the architecture to handle any scale of project.
  • Customization: SmartStores

    • The new generation of storefront design in DSF features contemporary web design themes, using the latest responsive technologies (HTML5, AJAX, embedded hyperlinks) to publish product catalogs and web sites that scale smoothly from desktop to tablet and mobile devices.
    • Digital StoreFront SmartStore Builder is a customization toolset that gives administrators nearly total control over buyer-facing interfaces. Smart- Store Builder’s advanced customization tools let administrators edit the SmartStore sites’ HTML and CSS.
    • The redesigned Visual Product Builder is now based on HTML5 and is mobile-ready. The result is a smooth and consistent buyer shopping experience across all product types. Configure categories and products based on user demands. Customize by customer or use one static storefront for all customers for Ad-hoc, Static, Kit and VDP.
  • Integration: Improve Your Efficiency

    • EFI Digital StoreFront uses JDF technology to deliver job ticketing information directly to your Fiery workflow solution. Real-time status updates are bi-directional, so any changes can be communicated immediately to both operators and customers alike. Additionally, EFI Digital StoreFront integrates with EFI Print MIS/ERP solutions as well as external MIS systems. This integration eliminates repetitive tasks and reduces touch points while maximizing your productivity and profitability.
  • eCommerce: Generate More Revenue

    • EFI Digital StoreFront allows you to differentiate yourself from your competition by offering fully customizable storefronts with an unlimited selection of products and services, including documents, forms, files and non-print items, such as advertising specialties, corporate logo merchandise and apparel. Your customers simply browse categories, select an item and add it to their shopping carts. Additionally, EFI Digital StoreFront offers optional modules to expand your online services, increase your productivity and manage your business more effectively. These modules support personalized campaigns with Variable Data Printing (VDP), process credit card billing, and more!
  • Performance & Usability: Increase Customer Satisfaction

    • EFI Digital StoreFront delivers an eCommerce site with familiar features and functionality to make online ordering as easy as possible for your customers. The single-view workflow offers print options, file submission and preview functionality all within a single view to help them visualize their orders which ensures job accuracy while driving customer satisfaction and repeat business.
  • Cross-Media Marketing

    • EFI Digital StoreFront VWeb+ is a cross-media marketing solution that enables users to combine the reach of variable data printing marketing (VDP) with the precision of web and eMail communication to create powerful marketing campaigns. Among the marketing activities that DSF VWeb+ enables are campaigns utilizing variable data print, personalized URL’s (or PURLS), and targeted emails. DSF VWeb+ also supports drip marketing – allowing users to create and deliver multi-touch, advanced multi-layered marketing campaigns and optimizes campaigns in real-time.

White Paper

Technology Overview: Cloud and Customer-Hosted Job Submission

Digital StoreFront® is EFI’s Web-to-Print solution. Digital StoreFront lets print service providers offer their products and services via the Web. You can use Digital StoreFront either in the cloud (meaning EFI hosts it for you) or as a customer-hosted application (installed at your premises).

This paper is intended to educate current and prospective customers about both the cloud and customer-hosted options for running Digital StoreFront. This paper assumes you have a technical background and are interested in an understanding of how Digital StoreFront is deployed, maintained, and supported either in the cloud or on your premises.

Read Full White Paper