Point-of-purchase marketing or POP takes over when the customer is already in the store and ready to make a purchase.
Point-of-purchase (POP) displays and marketing techniques draw attention to particular brands or special offers that create additional value or showcase the advantages of the product. This additional marketing technique has a large impact because it is in place at the very moment that the consumer is making a buying decision. POP can be one of the most under utilized tools in retail today. The POP display will highlight the specific product or event and draw customers’ attention to it. The exact intent of any advertising!
Examples of POP displays and graphics include end caps promoting a single product, candy and magazines placed at the checkout, posters, signs or specially created shelving, and other product displays. It can also include signage that is suggesting additional food at a restaurant, adding a warranty onto an expensive appliance purchase, and advertising events at arenas.
Find out more about different POP displays and how they can help generate sales.
Retail backlit displays range from small poster size prints, which may advertise events or products, to large backlit displays that can add impact to a storefront.
Traditionally, backlit displays and signage have been printed on glossy films, but today’s backlits are printed on diverse materials like fabric, acrylic, and photo media.
Picking the right media depends on many factors such as expected life of the display, type of display case or shipping requirements.
Products capable of printing backlit display applications include: Océ Arizona® UV Flatbed Series, Océ ColorWave® 910 Inkjet Series, Canon imagePROGRAF Series, d.gen Series of Direct-to-Fabric Printers
What is commonly used in businesses to announce special events and sales at seminars, presentations, courtroom exhibits, and anyplace else where freestanding rigid graphics are desired? Counter cards! They can be displayed at information desks, waiting areas, retail counters, restaurant tables and more. Counter cards are also used at trade shows to highlight important information about companies.
Some options for printing counter cards include printing on sturdy board stock with a durable double wing easel and printing on paper and then mounting to a board with the option to laminate the print for enhancement and durability.
Found in a wide variety of environments such as retail stores, businesses, trade shows, and other events, display stands can be used as advertisements, informational or directional signage.
Display stands can enhance lobbies or retail areas with sturdy, metal or acrylic designs for years of reliable use. Indoor or outdoor, free-standing display stands can be used to draw sales traffic into establishments. Inexpensive, portable, and versatile display stands are among the most cost-effective promotional items providing your customers the ability to quickly amend information and promotions.
Display stands include display easels, banner stands, flags, literature racks, snap frame poster displays, backlit poster stands, multipurpose poster stands, yard signs, A-frame sidewalk signs, street flags, etc.
Whether they’re traditional flags representing countries or companies, or feather flags used for outdoor advertising, flags get attention as they wave in the wind.
Outdoor-durable and lightweight flags can be effectively produced with d.gen direct-to-fabric textile printers utilizing a dye-sublimation process delivering bold colors and solid front-to-back show through.
Found in a wide variety of environments from interior décor to promotional events, floor graphics can be used as advertisement, informational, decorative or directional signs.
Floor graphic applications are strategically placed where they can easily capture attention in order to communicate a brand’s message. Commonly used in events, exhibits, trade shows, and retail promotions, this popular application is also ideal for interior décor floor graphics for homes, offices, hospitals, and schools.
Most floor graphics are short- to medium-term graphics expected to last a minimum of six months, depending on foot traffic and environment. Floor graphics must meet U/L 410 requirements to ensure that they do not pose a slipping hazard.
Used in a wide variety of markets from manufacturing to events, hanging signs can be used as advertisement, informational, or directional signs.
Hanging signs can be very appealing and profitable for businesses due to their prominent placement. Elevated positioning allows the message or brand to stand out and be noticed.
Hanging signs can be printed on a variety of materials for both indoor and outdoor applications. Materials like acrylic, Dibon, corrugated plastic, wood, aluminum, foam core, PVC, fabric, textile, and vinyl banner are commonly used for hanging signs.
Rigid hanging signs can be directly printed on with an Océ Arizona® Series flatbed printer or printed on flexible media with a roll printer like the Océ ColorWave® Series color inkjet printer and mounted to a rigid surface with a laminator. Fabric and banner materials can be directly printed with a dye-sublimation printer like the d.gen direct-to-fabric textile printer.
Providing exceptional color and detail, backlit or reflective menu boards are a great way to quickly communicate what’s available to order.
Backlit menu boards provide additional “pop” and can be far more effective in darker environments than a front lit sign that can introduce reflections and glare.
Menu boards can be printed using an Océ Arizona® UV flatbed printer.
Grab the attention of shoppers and deliver simple messages with shelf talkers. Promote sale prices, an important feature of the product such as “allergen-free,” or announce exciting changes to a product with this application as well.
Shelf Talkers are the last chance to get the attention of the consumer before they make their buying decision. Shelf talkers are usually printed on a stiffer media which can be easily slid into a holder.
A simple, yet cost-effective means to deliver a message directly to your customers Tent cards. Often produced on inexpensive paperboard, tent cards can promote upsell and value-added items, promotions like food and drink specials, upcoming events, new products or services, and more.
Products capable of printing tent cards include: Océ Arizona® Series
This application is an excellent solution to communicate your customers’ brand value. Window graphics are an inexpensive way helping your customers to attract the eye of new customers.
Window graphics are far removed from the old style paint that had to be scrapped off to refresh the look of a store front. Window vinyls can be easily changed keeping messaging varied and fresh promoting new offers. Window graphics can be used to increase curiosity and attract the attention of people passing by a business.
One type of window graphics are clear window decals which provide two-way visibility for entrance windows and doors and allow natural light to pass into your space. Another type is frosted window graphics that not only let in the light, but also provide privacy for without losing any visibility. Frosted window decals and imaged glass can instantly transform any window display into a beautiful landscape. Additionally, opaque and matte finish window decals are ideal for both indoor and outdoor branding purposes.